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Say No to Stubs for a Better SEO Strategy
Search Engine Optimization (SEO) is a dynamic field where every detail counts. One critical aspect often overlooked is the significance of avoiding stubs or "empty" pages. Not only can they affect user experience, but they can also impact your website's search engine rankings. Stubs? Say What? The concept of "stubs"...
Continue Reading404 Pages Done Right
What Are 404 Errors? Imagine you're on the internet, clicking around, trying to find something interesting. But when you click on a link, instead of the webpage you wanted, you...
Continue ReadingOptimize Your Website: “Dead Weight” Pages
If you run a website or blog, you likely spend a lot of time thinking about new content to create. However, it’s equally important to pay attention to the content...
Continue ReadingThe Intersection of CRO and SEO - Beyond Conversions and Traffic
In the digital marketing industry, CRO and SEO are often viewed through separate lenses. In CRO, you want to improve the benefits you get from your visitors by converting them...
Continue ReadingChatGPT and SEO: The Future of SEO - Tips and Tricks for Digital Marketers
Today, while digital marketing is evolving very fast, AI (artificial intelligence) technologies like ChatGPT remain a bit of an unknown for marketers who would further want to expand into the...
Continue ReadingEffective Methods for Locating Email Addresses of Individuals or Companies
In professional scenarios, there often arises the need for prompt communication with individuals or corporations, armed only with their name or company title. In such instances, the pressing question becomes,...
Continue ReadingHow To Keep Visitors On Your Website Longer
Picture the following: You search for “best food for diabetes” on Google. You click on the first result, but the site is unattractive and the content is unhelpful. You click...
Continue ReadingHow to Interpret the Errors in Google Search Console
Introduction Interpreting errors in the Google Search Console is crucial to maintaining and optimizing a website's performance. For seasoned web developers and SEO experts, a comprehensive understanding of these errors...
Continue ReadingSchema Markup to Use on a Website
Mastering the nuances of Schema markup is a powerful tool that significantly enhances search engine optimization (SEO) efforts. Schema markup, or structured data, serves as a crucial code added to...
Continue ReadingOn Google’s Algorithm Updates
Introduction Google's algorithm updates are a fundamental aspect of search engine optimization (SEO), that can significantly impact the visibility and traffic of websites. These updates, which range from minor tweaks...
Continue ReadingThe importance of Crawl Budget management for SEO purposes
Introduction Effective crawl budget management is a crucial aspect of search engine optimization (SEO) for large websites. The term "crawl budget" refers to the number of pages that search engines,...
Continue ReadingInternational SEO Best Practices
Introduction Expanding a website’s reach to non-English speaking audiences through international SEO is no longer a luxury, but a strategic necessity. As businesses increasingly operate globally, optimizing content for multiple...
Continue ReadingWhat can you learn by looking at a typical Google search page?
Today, navigating search engine results is an invaluable skill for any digital marketer. This article aims to shed light on the nature of Google’s search engine results page (SERP) by...
Continue ReadingIs “The Best In Town” The Best Slogan?
“The Best In Town” is a long-standing part of marketing culture. Everyone has seen it, and it is used widely and frequently. Still, is it the “best” expression? What is...
Continue ReadingA (Mostly) Ignored Criteria for Sorting Items in E-Commerce
A lot of online stores use best sales as a top criterion for sorting: https://www.amazon.com/gp/bestsellers/electronics/565108ref_=Oct_obs_S&pd_d_w=UfZdh&pf_rd_p=c4f91ca9-cb41-4f37-93039f57e6d18b1e&pf_rd_r=J2J6VQV82SW58K1M04PH&pd_rd_r=06c57a6ec96b-4112-b642-abb69ba1ff51&pd_rd_wg=Ghu3x https://www.bestbuy.com/site/laptop-computers/all-laptops/pcmcat138500050001.c?id=pcmcat138500050001&intl=nosplash Yet, there is also a second criterion: the store's editorial decision. Even the big...
Continue ReadingScrolling vs. Clicking
When it comes to navigating a website, there are two main ways to do it: by scrolling, or by clicking. But how do we know which is more useful, a...
Continue ReadingOne of the most important social media tags - is OG:image (Open Graph image tag)
1. What Is It? "The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow...
Continue ReadingWhy Exclude FBCLID Parameter From Google Analytics?
What is FBCLID? FBCLID stands for Facebook Click Identifier, which is a new tracking parameter that appears on Google Analytics reports and is a function that automatically gets added to...
Continue ReadingWordPress Plugins To Consider For SEO Purposes
Why use WordPress plugins? WordPress is a popular platform for building websites. To elevate user experience, here are some plugins from the Plugins Repository. Note - Before installing the plugins...
Continue ReadingDon't Change The URL, Keep It The Same, Year After Year
The problem with changing URLs Each year, Black Friday happens. You might be tempted to create a URL for listing the promotions for that event on a page like: https://mysite.com/black-friday-2024/ ...
Continue ReadingA Solution For Creating Multiple Meta Descriptions
What Are Meta Descriptions? Google and other search engines look at meta descriptions mostly as a way to influence users to click on your website in the search results. Generally...
Continue ReadingWhy Use WebP Image Format On Your Website?
You’ve probably heard of image formats like JPG, PNG, or GIF, but what do you know about WebP? Since July 2019, Shopify has been using WebP as an image format....
Continue ReadingWhy Carousels/Sliders Are Not Recommended for Webpages
Carousels are great tools for conveying information on social media, but how does this media style fare on traditional web pages? Most visitors to a website want to get the...
Continue ReadingWriting a Solid About Us/Contact Us Page
When writing your website About Us/Contact Us page, consider the following: Include mission, vision, values, and objectives. Share where and how your brand began. Add at least one physical address...
Continue ReadingUse "I Search From" to Get Inspiration for your Meta Titles and Meta Descriptions via Google Ads
Upon using a search engine, Google and other platforms use the data from the meta titles and descriptions to display a search result. Before clicking on the result, one might...
Continue ReadingTips on Marketing for NGOs
In this article, we'll give you some tips on how to improve your marketing for an NGO. If you're an NGO, you should care about having visibility in the geographical...
Continue ReadingWhat to do and what to avoid when writing for SEO? Dos and don'ts for writing optimized content
First, let's start with what to avoid. What are the negative things—the not-to-do items? The most important thing to avoid is writing for search engines. You should always write for...
Continue ReadingUtilizing Linkless Mentions for Better Rankings
Linkless mentions, also known as implied links or brand mentions, are instances when someone mentions your brand online (it can be on a blog, on a typical website, or on...
Continue ReadingHow do email marketing and SEO help each other?
It might seem counterintuitive—email marketing is gated content, meaning pretty much only the email recipients can see it, while SEO is focused on content visible to search engines. Yet, the...
Continue ReadingOn Determining the Search Intent for Keyword Research
What is keyword research? Keyword research is a process that identifies the search terms that people use when looking for your products or services online. Using keyword research, you can...
Continue ReadingSome tips on using Social Media for SEO purposes
Below, we give some tips on using Social Media for SEO purposes. Where to post? As you might imagine, asking a complex question to a consultant almost always yields this...
Continue ReadingWhat does it take to have a multilingual website?
Below are some tips for optimizing SEO in languages other than English: First, you'll need to know your audience's location. Various countries use different languages, so you have to know...
Continue ReadingThe role of HTTPS on SEO
What is HTTPS? Take a look at these two different URLs: http://www.slicedbread.agency/ https://www.slicedbread.agency/ The two look almost identical, but they differ in one essential aspect—the first one uses HTTP, while...
Continue ReadingContent Optimization Workflow for SEO With Screaming Frog
SEO workflows enable you to break down SEO tasks into smaller steps to ensure you’re completing each SEO task efficiently and effectively. Content optimization is the process of enhancing old...
Continue ReadingLet's Talk About Startup SEO: Where to Begin and How to Create Quality Content
The modern world is rapidly evolving, offering endless opportunities for creating new business platforms and personal growth. Startups are at the forefront of this movement, driving innovation and change. This...
Continue ReadingOptimizing SEO with 'Similar Questions' and 'Related Search Queries': Strategies for Success.
With each successive Google algorithm update, the demands for quality and relevance of content on a website become increasingly stringent. Consequently, the creation and optimization of content require more effort...
Continue ReadingUser Experience and How It Affects Your Site Traffic
Statistics show that more than half of website users have had a negative impression from visiting a webpage. The same principles apply in the virtual world as in brick-and-mortar stores:...
Continue ReadingHow to Promote Gaming Sites: Key Tips and Insights
The younger generation can't imagine their lives without the internet and online games. There are countless sites offering gaming options, but how exactly does this algorithm work, and how can...
Continue ReadingHTML Compression: Techniques, Benefits, and Importance
In the ever-evolving landscape of web development and search engine optimization (SEO), optimizing website performance is paramount. One crucial aspect of performance optimization is HTML compression, a technique used to...
Continue ReadingOptimizing Your Meta Descriptions: Pro Tips for SEO Success
What is a meta description? When you search for something on Google, you see something like this: The elements that we highlighted in red are all meta descriptions. Meta descriptions...
Continue ReadingOptimizing Your Meta Titles: Best Practices for SEO
What is a meta title? When you search for something on Google, you see something like this: The elements which we highlighted in red are all meta titles. As a...
Continue ReadingSEO Knowledge: What are 10 Sources for Valuable Information?
If you’d like to know more about SEO and digital marketing, here are some information hubs you can follow. 1. Search Engine Roundtable ::: The Pulse Of The Search Marketing...
Continue ReadingStyling Caution: The Drawbacks of Fake Bold, Italics, and Small Caps
What are fake texts? You might have seen on various platforms things written with fake fonts (faux italics/bold/cursive/etc.): 𝗧𝗵𝗶𝘀 𝘁𝗲𝘅𝘁 𝗶𝘀 𝗶𝗻 𝗯𝗼𝗹𝗱 𝘛𝘩𝘪𝘴 𝘵𝘦𝘹𝘵 𝘪𝘴 𝘪𝘯 𝘪𝘵𝘢𝘭𝘪𝘤𝘴 𝒯𝒽𝒾𝓈 𝓉𝑒𝓍𝓉...
Continue ReadingScreaming Frog’s Text Ratio for Content Analysis
Screaming Frog is a staple tool in the arsenal of SEO professionals. This platform provides a wealth of page metrics that can be utilized in diverse ways. Among these metrics...
Continue ReadingWhy You Shouldn't Use Categories and Tags As Keywords in WordPress
In this article we will discuss the difference between keywords, meta tags, and tags in WordPress. What are meta keywords? Meta keywords are specific meta tags that look like this...
Continue ReadingReviewing “The Economist” SEO Part 1
In this week’s blog we’ll be reviewing a well known website called “The Economist” in order to talk about Search Engine Optimization and its important role in the ultimate success...
Continue ReadingGuide to Keyword Research
If you’re well-versed in best practices for SEO, you know that the proper use of primary keywords for a landing page is pivotal for the ultimate success of your website. Why?...
Continue ReadingReclaiming Links for SEO
When it comes to the value that your website holds on the internet, it all comes down to ‘link juice’. And if you’re scratching your head, wondering what “juice” has...
Continue ReadingDuplicate Content & SEO
Let’s talk about duplicate content. While it may seem like a fairly harmless digital marketing error, the reality is: having the same content available on multiple pages within your own...
Continue ReadingRefreshing Old Blog Content
Offering blog content on your website is a great way to engage customers, and become a trusted source of information in your field of expertise. But did you know that...
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