Our Daily Bread
FiltersSearch Engine Optimization
Shopify Visitors vs. GA4 Total Users
I reviewed a few Shopify clients and compared two metrics: Shopify's Visitors vs. GA4's Total Users. Based on 13 accounts that I looked at (see table below), GA4 reports 20% fewer Total Users on average than Shopify's Visitors. The number of sessions between platforms matches up well (GA4, on average,...
Continue ReadingExclude Internal Traffic IP Address in GA4
Imagine having an e-commerce website through which your company sells its products, and a substantial workforce regularly interacts with the site as part of their roles. At the end of...
Continue ReadingUnderstanding User Engagement Metrics in Google Analytics 4
Getting your retail website up and running is an important first step in the digital marketing process. But once it’s out there in the world, how do you know if...
Continue ReadingInterpreting Google Analytics Funnel Visualization Report
Don’t know how to interpret the Google Analytics (GA) funnel visualization report? Fret not because you are not alone. It took me a while to understand it, and the good...
Continue ReadingShowing a Bounce Rate and Page Speed Correlation In Google Analytics
The internet can be a confusing place. You’ve got something called your bounce rate, which despite sounding like something kids would brag about, is actually a number you want to...
Continue ReadingTackling Technical SEO Issues
As most digital marketers know, technical SEO is one of the essential pillars of any search optimization strategy. However, with one of the latest of Google’s Search Algorithm updates, technical...
Continue ReadingPicking The Most Effective Primary Keyword for a Landing Page
As you may well know when it comes to the language of SEO each landing page on your site has a Title tag and a Meta Description tag. If you...
Continue ReadingUsing Google Analytics to Find Pairs of Products Usually Purchased Together
The power of suggestion is not just something that expert hypnotists use to get a group of tourists to smell a weird smell, but something you can use to increase...
Continue ReadingOut of Stock Products - The Low Hanging Fruit
While there are a million things to dial in, fine-tune, and calibrate when it comes to your website’s search visibility and SEO optimization, some issues might be easier to spot...
Continue Reading404 Error Pages and How to Hunt Them Down Using Google Analytics
While looking at the list of client pages Google had in its index, I noticed the URL of a page that I knew no longer existed. Our main goal as...
Continue ReadingRegain Search Equity in 3 Easy Steps
There was a time when the internet was just a wee little one when it was important to have a web domain that people could remember. It seems like so...
Continue Reading
We Are Slicedbread.