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FiltersGoogle Ads Budgets
Setting Your Budget Determining your budget and bidding strategy is crucial when running ads on Google. Your campaign budget sets a daily spending limit and should align with the amount you are comfortable spending daily. However, your actual expenses may vary depending on how you manage your bids. Google Ads...
Continue ReadingThe State of Business During an Economic Downturn
The state of the stock market and overall economy is creating a lot of questions about the future of commerce over the next year. The following article will help to...
Continue ReadingSlicedbread has been named a 2022 Google Premier Partner
Slicedbread is part of a select group of Premier Partners in the Google Partners program, among the top 3% of agencies in the United States.
Continue ReadingOur Commitment to Supporting the Black Community
As a business owner, I am proud to employ people of all ideologies, creeds, colors, and backgrounds – A practice that myself, my partners, and our company are firmly committed to...
Continue ReadingGoogle Ads Budgets
Setting Your Budget Determining your budget and bidding strategy is crucial when running ads on Google. Your campaign budget sets a daily spending limit and should align with the amount...
Continue ReadingAbout Demand Gen Campaigns
Demand Gen campaigns were made to help businesses connect with customers in fun and visual platforms like YouTube, Discovery, and Gmail, instead of just on text-heavy search results pages. Google...
Continue ReadingGeneral Knowledge About Product Feed
How does product feed work? The product feed provides all the information about the products to help the e-commerce business grow. The product feed is uploaded to shopping channels like...
Continue ReadingHow to Lower Your Instagram Ad Costs Without Sacrificing Performance
Instagram ads can be a goldmine for businesses looking to expand their reach and drive conversions. However, rising ad costs can quickly strain your marketing budget. The good news is...
Continue ReadingUnderstanding Facebook and Instagram Ad Placements
Facebook campaign structure is comprised of 3 levels of setup: Campaign Ad Set Ad On every level you have to tell Facebook things like: budget, schedule, placement, targeting, creatives and...
Continue ReadingAttribute Meta Ads Traffic To A Single GA4 Channel
If you run Meta ads and track website traffic using Google Analytics 4 (GA4)-- there’s a chance that some of the paid Meta (Facebook) traffic will be attributed to the...
Continue ReadingUnderstanding Display Ads and Their Benefits
Overview of Display Ads Display campaigns allow you to showcase your ads across the Google Display Network, a vast collection of millions of websites and apps, including popular platforms like...
Continue ReadingHow to Create and Manage a Business Account on Instagram
Instagram for business has become a powerful tool for company growth, especially in marketing and customer engagement. A business account on Instagram provides the perfect opportunity to showcase your brand...
Continue ReadingReasons to Consider Q5 for Sales and Promotion
With Black Friday and Cyber Monday deals ending, don't underestimate the potential of Q5 as the last chance to boost sales, capture gift card spending, and make the most of...
Continue ReadingQuick Way to Find All Missing Alt Text on Your Website Using Screaming Frog
Alt text is very important for SEO and accessibility. It tells search engines what your images are about, makes your site more user-friendly for everyone, and helps you stick to...
Continue ReadingRecover Keyword Cannibalization
Keyword cannibalization is a common but often overlooked issue that can harm your website’s search engine rankings and confuse search engines about which page to rank for a specific keyword. ...
Continue ReadingEffective FAQ
In the digital world today, people want fast and easily accessible information. One of the most effective ways to get this information to your audience is having a well-organized FAQ...
Continue ReadingA Pitfall in Klaviyo’s Default Google Analytics Tracking Code
If you’re here, then you probably already know what Klaviyo can do for your’s or your client’s business. However, if you’ve never heard of Klavio and clicked here to find...
Continue ReadingPassing Shopify Events to GTM with Custom Web Pixels
For those using Google Analytics 4 (GA4) with Google Tag Manager (GTM), tracking specific user actions on Shopify—especially custom events like viewing a collection page—can be challenging. While Shopify’s default...
Continue ReadingManaging Crisis: Strategies for Resilience in Shopify Development Projects
In the dynamic world of e-commerce, managing crisis situations effectively can mean the difference between a minor setback and a catastrophic failure. As a project manager overseeing Shopify development projects,...
Continue ReadingThe Role of A/B Testing in Shopify Development: Strategies for Optimization
In the fast-paced world of e-commerce, staying ahead of the curve requires continuous optimization and refinement. A/B testing, also known as split testing, plays a crucial role in Shopify development...
Continue ReadingOpening Details On Hover
These days, the majority of online traffic comes from mobile devices. This makes web developers build sites that are mobile first oriented. When building a new store, one of the...
Continue ReadingWhen to choose a magazine-style theme?
Introduction When embarking on a new digital publishing project or overhauling an existing one, the choice of layout is crucial for content presentation and user engagement. Choosing between a traditional...
Continue ReadingIncrease Sales with an "Upsell" Product Block
Making an online sale isn't as easy as it sounds. You have to market properly to attract customers to your site, build a user-friendly online shop and have a product...
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