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FiltersUnderstanding Facebook and Instagram Ad Placements
Facebook campaign structure is comprised of 3 levels of setup: Campaign Ad Set Ad On every level you have to tell Facebook things like: budget, schedule, placement, targeting, creatives and so on. Today we’ll be focusing on ad set level, more specifically on ads placement. When it comes to placement,...
Continue ReadingThe State of Business During an Economic Downturn
The state of the stock market and overall economy is creating a lot of questions about the future of commerce over the next year. The following article will help to...
Continue ReadingSlicedbread has been named a 2022 Google Premier Partner
Slicedbread is part of a select group of Premier Partners in the Google Partners program, among the top 3% of agencies in the United States.
Continue ReadingOur Commitment to Supporting the Black Community
As a business owner, I am proud to employ people of all ideologies, creeds, colors, and backgrounds – A practice that myself, my partners, and our company are firmly committed to...
Continue ReadingAbout Smart Display Campaigns
Smart display campaigns give you the opportunity to display ads in different formats on Google's Display Network. These ads automatically adapt to fit various audiences and objectives, saving you the...
Continue ReadingKeyword Planner
Keyword Planner is a valuable tool for exploring keywords for your Search campaigns. This free tool helps you find new keywords related to your business, estimates how often people search...
Continue ReadingGoogle Ads Benefits
Google Ads allows you to display your ads to people who are likely interested in your products or services while filtering out those who aren’t. You can also track whether...
Continue ReadingUnderstanding Facebook and Instagram Ad Placements
Facebook campaign structure is comprised of 3 levels of setup: Campaign Ad Set Ad On every level you have to tell Facebook things like: budget, schedule, placement, targeting, creatives and...
Continue ReadingAttribute Meta Ads Traffic To A Single GA4 Channel
If you run Meta ads and track website traffic using Google Analytics 4 (GA4)-- there’s a chance that some of the paid Meta (Facebook) traffic will be attributed to the...
Continue ReadingAI In Meta Advertising
Meta already uses a wide variety of AI-based tools, so let’s learn more about this platform and how it operates with AI. Create Meta campaigns using AI: Advantage+ catalog ads,...
Continue ReadingThe Art of Writing Captivating Social Media Captions
Writing social media content can be a challenge without guidelines and strategy to make your work easier. A good place to start is to populate a couple of idea-prompting questions...
Continue ReadingGoogle Analytics 4 and the Session Conversion Rate metric
With Universal Analytics, typically we are happy when an average conversion rate across various traffic channels is 2 percent and above. Imagine how surprised I was when I saw the...
Continue ReadingConflict Resolution in Project Management: Strategies for a Harmonious Team
Conflict is an inevitable part of project management, but how it is addressed can significantly impact project success. Effective conflict resolution strategies can foster a harmonious team environment, enhance collaboration,...
Continue ReadingFixing Broken Links
Broken internal links are a common issue for websites, especially those with a lot of content. These links can harm user experience, SEO performance, and even credibility. Fixing them manually...
Continue ReadingShopify Visitors vs. GA4 Total Users
I reviewed a few Shopify clients and compared two metrics: Shopify's Visitors vs. GA4's Total Users. Based on 13 accounts that I looked at (see table below), GA4 reports 20%...
Continue ReadingBuilding Quality Backlinks for Better Visibility: A Comprehensive Guide
In the fiercely competitive realm of search engine optimization (SEO), the significance of high-quality backlinks cannot be emphasized enough. These backlinks are instrumental in elevating your website's visibility and organic...
Continue ReadingA Pitfall in Klaviyo’s Default Google Analytics Tracking Code
If you’re here, then you probably already know what Klaviyo can do for your’s or your client’s business. However, if you’ve never heard of Klavio and clicked here to find...
Continue ReadingPassing Shopify Events to GTM with Custom Web Pixels
For those using Google Analytics 4 (GA4) with Google Tag Manager (GTM), tracking specific user actions on Shopify—especially custom events like viewing a collection page—can be challenging. While Shopify’s default...
Continue ReadingManaging Crisis: Strategies for Resilience in Shopify Development Projects
In the dynamic world of e-commerce, managing crisis situations effectively can mean the difference between a minor setback and a catastrophic failure. As a project manager overseeing Shopify development projects,...
Continue ReadingThe Role of A/B Testing in Shopify Development: Strategies for Optimization
In the fast-paced world of e-commerce, staying ahead of the curve requires continuous optimization and refinement. A/B testing, also known as split testing, plays a crucial role in Shopify development...
Continue ReadingOpening Details On Hover
These days, the majority of online traffic comes from mobile devices. This makes web developers build sites that are mobile first oriented. When building a new store, one of the...
Continue ReadingWhen to choose a magazine-style theme?
Introduction When embarking on a new digital publishing project or overhauling an existing one, the choice of layout is crucial for content presentation and user engagement. Choosing between a traditional...
Continue ReadingIncrease Sales with an "Upsell" Product Block
Making an online sale isn't as easy as it sounds. You have to market properly to attract customers to your site, build a user-friendly online shop and have a product...
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