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Buffbunny

Fitness brand reaches peak financial performance

Buffbunny

Buffbunny Collection is an e-commerce fitness apparel brand owned and founded by Heidi Somers, a renowned fitness influencer. One of the biggest differentiators of Buffbunny Collection (besides its unique designs, inclusive sizing collection, and fabrics) from competitors is that their business model does rely on pre-orders. Instead they have a regular new collection drop schedule that is announced via digital marketing efforts and affiliate programs. 

The Ask.

Priorities were to continue scaling the business and to get strategic insight into their marketing efforts. Buffbunny Collection had previous agencies and managers handle Facebook and Google Ads but with good-looking ROAS, however, there was no way for the Buffbunny Collection team to truly see where their revenue was coming from due to lack of strategic ad structuring, budget, and reporting. 

The Solution.

Facebook Ads: We utilized interest-based affinity and lookalike audiences, internal audiences.

Google Ads: We utilized branded and non-brand search; rebuilt smart shopping campaigns to best utilize top-performing product categories and set individual ROAS goals based on volume.

Pinterest Ads: Utilized interest-based, "Act-A-Like" audiences, internal audiences for overall brand awareness.

The Solution 1 - Buffbunny and Slicedbread The Solution 2 - Buffbunny and Slicedbread The Solution 3 - Buffbunny and Slicedbread

The Results.

9X
Average Monthly Paid Search Return on Ad Spend
12.6X
Average Monthly Paid Social Return on Ad Spend
97.7%
Increase in Total Sales Year Over Year
+4M
Average US Paid Search Monthly Impressions

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