Introduction

The basic principle of augmented reality is to analyze your current environment in order to project images or objects onto it. Furthermore, AR is intended to improve your real-life experience by keeping you associated with virtual real world. AR Technology represents counterfeit reality innovation. 

This chooses the position and time where AR scenes are to be put and makes a viable correspondence between the store and the client. As opposed to simple image recognition, AR can display different types of media on the screen simultaneously, like social sharing connections, in-page recordings, and audio and 3D objects. 

Since AR is considered a game changer for companies worldwide, Shopify has also integrated Apple’s ARkit2 software into its services. 

Retailers can use tools to load 3D models of their products, and users can then tap the product inside the browser to see it in their actual environments.

Why is AR important for Shopify?

After we have explained what Augmented Reality is and mentioned that Shopify has integrated AR into its services, it is important to mention the significance of AR to Shopify and its merchants. In an industry that is highly competitive, it makes sense for Shopify to look up to different to stand out from the competition. 

Is there a better way than with the application of the new technology that provides your visitors with the 3D option of their desired product that they might not be able to find on other sites? 

Besides, it speaks highly of Shopify by presenting it as a company that cares about the comfort of its customers/visitors. 

Shopify Stores

The conversion rate, profit, and traffic to the Shopify store fundamentally rely on client experience. The client experience tends to be negative or positive depending on what your store resembles. 

User experience can be improved by adding AR technology to your store products. The safer your clients are, the more noteworthy the odds that they will choose to purchase your product, which will increase your store's conversion rate and profit.

This can be controlled by the SHOPIFY Data, where the insights show that the conversion rate of products with AR content is 94% higher than that of products without AR. Besides, as per a 2019 worldwide study, 51% of purchasers said that they were able to utilize AR to evaluate items. They likewise recorded AR as the top innovation they expected to help them in their day-to-day lives.

Conclusion

With everything mentioned above, the future of e-commerce and drop shipping will be highly focused on augmented reality technologies. The advantages that the customer and/or the visitor get with the 3D modeling simply cannot be compared to those provided by watching a simple picture online. 

AR takes shopping to the next level, and that’s what innovations are all about. If you havea  Shopify store it better be an augmented one, because the future of shopping is going virtual and augmented with you or without you.

“It is not the strongest or the most intelligent who will survive but those who can best manage change.”

― Leon C. Megginson