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What is Facebook Pixel and Why Should You Implement It on Your Website?
Facebook Pixel is a snippet of JavaScript code that you install on your website. It allows you to collect data about your visitors, track purchases, and later target these users with ads on Facebook and Instagram. By implementing Facebook Pixel, you not only optimize your advertising spend but also enhance...
Continue ReadingHow to Optimize Your Posts for Better Visibility
If you're marketing on Facebook, it’s essential to understand how its ever-evolving algorithms work. Staying ahead means constantly keeping an eye on Facebook’s frequent updates, which have become more dynamic...
Continue ReadingAI Will Now Recommend Facebook Videos
Meta has made a significant investment in artificial intelligence, which involves developing a system to fuel Facebook's video recommendation engine on all of its platforms. For more insights on Meta's latest...
Continue ReadingIn Early April Meta Stopped Providing Facebook News To Users In The US And Australia
After years of criticism for the way Meta handles misinformation and political polarisation, the move to stop providing Facebook news is an attempt to curtail the quantity of overall news...
Continue ReadingAdvertising on Facebook? What KPIs matter (2)
These days, most businesses use Facebook for legitimacy and for engaging with their customers. According to statistica, Facebook users in the United States of America are the second largest demographic...
Continue ReadingMeta News and Updates
Here are some of the latest Meta updates: Introducing Meta's Video Catalog Ads Meta has announced several new artificial intelligence (AI)-powered tools and ad formats to help retailers and advertisers...
Continue Reading10 Metaverse Questions Answered
‘Metaverse, the final frontier…’ Sounds exciting, doesn’t it? And, if we’re being honest…it also sounds a bit overwhelming. With the creation of new digital worlds, currencies and social platforms that...
Continue ReadingUtilizing Bulk Editing Tools With Ads Manager
Editing campaign details one by one - especially when dealing with multiple campaigns that include several ads - can be both troublesome and time consuming. Whether you’re trying to edit...
Continue ReadingHow To Get More Organic Reach For Your Facebook Content
Content is king! I’m sure you’ve heard that phrase before… we all have, in fact, if you ask me, we’re all getting kind of sick of seeing it referenced all...
Continue ReadingGet More Custom With Your Audiences In Ads Manager
If you're advertising on Facebook you're going to eventually need to step up your Facebook audiences game to a more direct and specific approach. After a while, interest targeting and...
Continue ReadingBoost Post vs. Create Ad: A Small But Important Difference
You’ve created a Facebook page for your business, you’ve spent the tedious hours fine tuning all of the copy and creative, and you’re excited to get in touch with your...
Continue ReadingMake Your Brand Facebook Official By Creating A Business Page
Did you know 2.4 billion people use Facebook, monthly? If that is not a clear and powerful reason for you to start showcasing your products and services to larger audiences,...
Continue ReadingMore Is Not Always Better: The New Limit on Facebook Ads - Explained
I’m sure I’m not the first person to tell you that just because you have a big quantity, doesn’t mean you have more quality. In the same vain, more ad...
Continue ReadingBrand New Shopping Custom Audiences
Facebook is always coming up with brand new updates to improve and expand advertiser capabilities on the platform. From new tracking options, to new targeting capabilities, the latest 2020 Facebook...
Continue ReadingYou Should Definitely Install a Facebook Pixel
If you need a clearer view of how much you're gaining through your Facebook campaigns, you should start using Facebook Pixel. This little code can do a lot of work...
Continue ReadingSponsored Posts In Groups Are The New Rage
While Facebook groups have been an important part of the platform since Facebook was just a fun place we visited occasionally. They have recently exploded in popularity as Facebook began...
Continue ReadingFacebook's Product Catalog Sales - When & How To Use It
Have you ever looked at an item of clothing on some website and then within minutes been bombarded with ads regarding that specific item or many similar ones? If you...
Continue ReadingCampaign Budget Optimisation on Facebook. Yea or Nay?
After announcing in February that Campaign Budget Optimisation (in short CBO) will be mandatory, Facebook has now pushed back on the mandate and it is no longer mandatory. The decision...
Continue ReadingChoosing The Perfect Format For Your Facebook Ad
This may not come as a shock to you, but not all ad creative is created equal. In order to launch a successful ad campaign on Facebook, your creative has...
Continue ReadingUse Your Facebook Cover Photo More Efficiently For Advertising
Your Facebook cover is what your potential client sees right away when entering your page, and as we all know, your first impression is EVERYTHING. Think about it! Any website,...
Continue ReadingGetting A Grip On Your Facebook Ad Quality Ranking
Facebook wants both advertisers and users to be satisfied, therefore, it would make sense that people should see the most relevant ads for them and advertisers only want their ads...
Continue ReadingHow To Reduce Cost In Facebook Ads
When moving to new audiences or “unexploited” audiences you should be aware of the fact that Facebook will ask you for more money. Now don’t worry this is not a...
Continue ReadingDownload Your Data From Facebook & Learn!
Facebook has been the target of much discussion surrounding privacy and data mining, so how did they confront this discussion, by letting you download all of your data. That’s right!...
Continue ReadingTime To Reconnect! How To Unblock Someone On Facebook
Look, I get it. You were mad, things got heated, you didn’t want to deal with it, and you blocked someone. We’ve all been there, some of us more than...
Continue ReadingFACEBOOK AND INSTAGRAM SHOPS - A Modern Marketplace
There is a distinct magic that surrounds a marketplace. Just the idea brings about images and feelings of a crowded town center lined with merchants and their carts of produce,...
Continue ReadingFacebook Lookalike Audiences
One of the key components to a successful Facebook ad campaign is choosing the right audience. While your creative can be 100000% on point, and your campaign settings are all...
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