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What is Facebook Pixel and Why Should You Implement It on Your Website?
Facebook Pixel is a snippet of JavaScript code that you install on your website. It allows you to collect data about your visitors, track purchases, and later target these users with ads on Facebook and Instagram. By implementing Facebook Pixel, you not only optimize your advertising spend but also enhance...
Continue ReadingHow to Optimize Your Posts for Better Visibility
If you're marketing on Facebook, it’s essential to understand how its ever-evolving algorithms work. Staying ahead means constantly keeping an eye on Facebook’s frequent updates, which have become more dynamic...
Continue ReadingTroubleshooting Facebook Ad Campaigns
Setting up an ad campaign for the first time on Facebook is exciting, and delving into this stage of digital marketing can open up a whole new world of possibilities...
Continue ReadingBoosting Posts vs. Creating Ads
If you’re new to the advertising game, you may be wondering about the array of different promotional options that are available to you on Facebook, Instagram and beyond. From boosting...
Continue ReadingRemarketing Done Right - Instant Experiences-Based Audiences for Facebook
You may have noticed that times are changing, and website-based remarketing audiences aren’t quite as reliable as they used to be. With an overall decrease in size after a 2021...
Continue Reading‘Call To Action’ Buttons in Facebook Ads
Whether it’s a single image ad, video, slideshow, or carousel, Ads Manager is a useful marketing tool that is widely used by brands and businesses. But did you know that...
Continue ReadingHow To Get More Organic Reach For Your Facebook Content
Content is king! I’m sure you’ve heard that phrase before… we all have, in fact, if you ask me, we’re all getting kind of sick of seeing it referenced all...
Continue ReadingGet More Custom With Your Audiences In Ads Manager
If you're advertising on Facebook you're going to eventually need to step up your Facebook audiences game to a more direct and specific approach. After a while, interest targeting and...
Continue ReadingYou Should Definitely Install a Facebook Pixel
If you need a clearer view of how much you're gaining through your Facebook campaigns, you should start using Facebook Pixel. This little code can do a lot of work...
Continue ReadingChoosing The Perfect Format For Your Facebook Ad
This may not come as a shock to you, but not all ad creative is created equal. In order to launch a successful ad campaign on Facebook, your creative has...
Continue ReadingUse Your Facebook Cover Photo More Efficiently For Advertising
Your Facebook cover is what your potential client sees right away when entering your page, and as we all know, your first impression is EVERYTHING. Think about it! Any website,...
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