These days, most businesses use Facebook for legitimacy and for engaging with their customers. According to statistica, Facebook users in the United States of America are the second largest demographic as of April 2024. To understand which KPIs are important for Facebook advertising, check out our guide on key performance indicators for Facebook ads.
Since you know that the majority of your audience is probably on Facebook, if you aren’t already utilizing the platform, now would be a great time to start investing in online advertising. Here are some things you should keep in mind for the best results:
Depending on the campaign objective, there are some KPIs (key performance indicators) that you can keep an eye on:
- With leads objective you can collect information for your business through:
- Instant forms,
- Messenger and instagram chat,
- Website or app registration forms,
- People who call your business
Here are the most important KPIs you can track while using this objective:
- Phone calls placed: the number of calls that are attributed to your ads
- 60 seconds messenger calls: the number of times phone calls coming from ads lasted at least 60 seconds
- Messenger calls placed: number of messenger calls attributed to your ads60 seconds messenger calls placed: the number of times messenger calls coming from ads lasted at least 60 seconds
- Total number of leads: the number of leads attributed to your ads
- Cost/lead: the average amount you pay for every lead coming from your ads
- With app promotion objective, you can find people to install your app and continue using it.You can use this objective for both app installs and app events (these are the actions people take while using your app, such as making a purchase or achieving a new level in a game).
- Conversion lift: helps measure the incremental performance of your Meta ads.
- App installs: the number of app installs that were recorded as app events and attributed to your ads.
- Cost/app install: the average cost/every app installs.
- App activation: the number of times your app was activated, attributed to your ads, based on information received from one or more of your connected Meta Business Tools.
- Sales. With sales objective you can find people likely to purchase your product or service. You can use this objective for: catalog sales, website purchases, calls, or messenger, instagram and whatsapp purchases.
- purchases: the total number of purchases, attributed to your ads.
- cost/result: the average cost you pay for your conversion.
- ROAS (return on ad spend): the purchase conversion value divided by amount spent in advertising.
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