Keyword Planner is a valuable tool for exploring keywords for your Search campaigns. This free tool helps you find new keywords related to your business, estimates how often people search for them, and provides the cost to target them. Additionally, Keyword Planner offers a method for developing Search campaigns that focus on thorough keyword research. 

This article guides you on using Keyword Planner to set the stage for a successful campaign. Keyword Planner updates its forecasts daily, considering data from the past 7–10 days and adjusting for seasonal variations. 

The forecasts reflect any effects of market changes within this timeframe.

Key Advantages:

• Discover New Keywords: Receive recommendations for keywords associated with your products, services, or website.

• Monthly Search Estimates: View estimates of the monthly searches for each keyword.
• Cost Insights: Determine the average cost for your ad to appear in searches related to a specific keyword.

• Keyword Organization: Understand how your keywords align with different categories relevant to your brand.

• Campaign Creation: Utilize your keyword plan to establish new campaigns based on comprehensive keyword research.

It's important to note that while Keyword Planner offers valuable insights into keyword targeting, the effectiveness of your campaigns depends on various factors. 

These include your bid, budget, product nature, and customer behavior within your industry.

Guidelines for Keyword Planner Access:

• Ensure your account is in Expert Mode, as Keyword Planner is not available in Smart Mode.

• Complete your account setup by entering billing information and creating a campaign. If you're not ready to spend, you can pause your campaigns.

Creating a Keyword Plan:

1. Open Keyword Planner
2. Choose one of two methods to create your plan:

• Discover new keywords by selecting 'Discover new keywords.'
• Upload existing keywords by choosing 'Get search volume and forecasts.'

Understanding Your Keyword Forecast:

Your plan forecast predicts conversions, clicks, or impressions based on your spend. Access it on the "Forecasts" page, including keywords from "Get search volumes and forecasts" or added from "Keyword ideas."

Features:

• Forecast for optimal performance based on your spend.
• Change forecast metrics (e.g., "Conversions" or "Clicks") and adjust daily budget and bid strategy.
• View a chart of estimated performance.
• Estimates for each keyword with the "Maximize clicks" bid strategy.
• Edit the daily budget to see how estimates change.
• Ad groups for your new campaign.
• Set a date range for your forecast.

Additional Options:

• Add new keywords.
• Download the forecast.
• Share the plan with others.

Also, you can organize keywords into ad groups (English only).