Demand Gen campaigns were made to help businesses connect with customers in fun and visual platforms like YouTube, Discovery, and Gmail, instead of just on text-heavy search results pages.

Google Ads Demand Gen campaigns use AI to target potential customers at the beginning of their buying journey, aiming to create interest in your products rather than just capturing existing search queries.

These visually focused campaigns appear on platforms like YouTube, Google Discover, and Gmail. 

Channels include:

• YouTube Shorts

• YouTube In-Stream

• YouTube In-Feed

• Google Discover

• Gmail

Here are some interesting facts Google shares about Demand Gen campaigns:

• They reach up to 3 billion people every month as they browse through Google feeds, like YouTube Shorts, which gets over 50 billion daily views, as well as Gmail and Discover.

• 1 out of 3 shoppers say they bought something they hadn't planned to while scrolling through Google feeds.

• 63% of shoppers find new products or brands on Google feeds, and 91% of them take action right away.

Demand Generation Campaigns vs. Google Discovery Ads

When we compare Demand Gen with its predecessor, the main difference lies in creativity. Discovery only allowed creatives made with images, image carousels, or product data feeds. Demand Gen allows you to add videos, including standard YouTube videos and Shorts.

Benefits of Demand Gen Campaigns

• Increase your ad reach by showing them on YouTube and Google's most visual platforms like YouTube, Discover, and Gmail. With Demand Gen, you can reach up to 3 billion active users each month. 

• Google AI tailors visuals, messages, and placements to attract more customers and drive sales. You can also preview your best video and image ads across Google and YouTube to ensure they tell the right story.

• Create personalized ad experiences that resonate with your audience. Google AI helps deliver immersive visuals to the most relevant potential customers with just a few clicks.

• Lookalike segments expand your reach to new, qualified audiences beyond your current customer base. You can target people who made previous purchases, visited your website, or watched videos on your YouTube channel. 

• Utilize audience insights to match the right audience with your advertising goals. Additionally, A/B experimentation helps refine your creative approach to continuously enhance performance.

• Make the most of AI for bidding and tracking. Power up your marketing and see how it performs. Improve your strategy across all stages by using Max clicks bidding to drive actions like visiting your site. Check if your ad spend is working using tools like brand and search lift. 

With help from these tools and Google AI, your Demand Gen campaigns can target more website visitors, attract valuable users, and bid smarter. Also, use data-driven attribution to understand how effective your campaign is across Google's platforms.

Conclusions: 

Demand Gen campaigns mix images and videos in one place. They aim to boost conversions, visits to your site, and actions like signing up or adding items to the cart on YouTube, Discover, and Gmail. With Demand Gen, your best videos and images are shown across our engaging platforms like YouTube, YouTube Shorts, Discover, and Gmail. These sites attract over 3 billion users monthly as they explore, watch, and interact.