According to Google, the recommendations page is a dedicated section in your Google Ads account designed to assist you with your optimization efforts. Each recommendation offers tailored suggestions to enhance your campaign's performance. 

These recommendations can help you maximize your budget by improving your keywords, bidding strategies, and ads, ultimately boosting the overall performance and efficiency of your campaigns.

Additionally, this page displays your optimization score, which is Google's estimate of how effectively your account is set up to perform. Scores range from 0% to 100%, with 100% indicating that your account can achieve its full potential. 

You can increase this score by implementing the suggested recommendations.

The optimization score is calculated in real-time, taking into account your settings, statistics, campaign status, recommendation history, and the potential impact of available recommendations. Your overall optimization score reflects whether you apply or dismiss recommended changes.

For instance, if you apply a recommendation that offers a potential score increase of 10%, your account’s optimization score will rise by 10%, and that recommendation will be marked as completed.

The recommendations page can assist you in several ways:

• Make improvements quickly, provided the recommendations are relevant and appropriate for your campaign.

• Keep your campaigns fresh and up to date.

Types of Recommendations:

• Bidding and Budgets: These recommendations help you find the right bidding strategy and ensure that your campaigns aren’t restricted by budget limitations.

• Ads and Extensions: This feature allows you to refine your ads, create new ones, and ensure your best ads are shown more frequently.

• Keywords and Targeting: Recommendations in this area can help you reach a broader audience interested in your offerings.

• Repairs: These suggestions assist you in fixing any issues within your account.

• Ad Suggestions: These are variations of your existing ads that could enhance the performance of your search campaigns.

• Automated Campaigns: Recommendations in this category simplify campaign management through automated targeting, bidding, and ad creation.

• Proposed Changes: These optimizations are suggested by your Google Ads account representative to help improve your campaign performance.

• Google Ads Mobile App: Download this app to monitor performance and make improvements on the go.