Platform: Google

Impacts: E-commerce Sales

Google Performance Planner is a powerful tool designed to help advertisers forecast future campaign performance and make data-driven decisions to drive success. 

In this guide, we’ll learn how to leverage Google’s Performance Planner and explore the benefits it brings to your business.

What is Google Performance Planner?

Google Performance is a forecasting tool within Google Ads that allows us to predict the potential impact of their campaigns. By simulating different scenarios and adjusting campaign parameters, we’re able to gain insights into key performance metrics such as clicks, conversions, and budget allocations.

What are the benefits of a Performance Planner?

1. Campaign Forecasts.
   One of the primary benefits of Google Performance Planner is its ability to provide accurate forecasts of campaign performance. By analyzing historical data and current campaign settings, the tool provides a reliable prediction of future outcomes, helping us set realistic goals and expectations.
2. Optimal Budget Allocations.
   We can experiment with different budget allocations to maximize our return on ad spend (ROAS). By simulating different budget scenarios, we’re able to identify the most optimal budget distribution across campaigns and channels to reach our objectives.
3. Performance Insights.
   Performance planner provides valuable insights into campaign performance by allowing us to see potential challenges and opportunities before a campaign launch. By analyzing forecasted metrics such as click-through rates, conversion rates, cost-per-acquisitions, we’ll be able to make better-informed decisions.

How to Use Google Performance Planner?

1. Access Google Performance Planner
• Log into your Google Ads account and navigate to the “Tools & Settings” menu. Under the “Planning” section, select “Performance Planner”.
2. Set Campaign Objective
• Start by setting your campaign objectives such as clicks, conversions, or revenue. Specify your target metrics and desired outcomes to guide the forecasting process.
3. Input Campaign Details
• Enter the details of your campaign, including the campaign name, budget, targeting settings, and bid strategies.
4. Review Forecasted Metrics
• Once you’ve inputted your campaign details, review the forecasted metrics provided by Google Performance Planner. Pay attention to key performance indicators such as estimated clicks, conversion, and cost per acquisition to evaluate the potential impact of your campaigns. For a deeper understanding of how keyword planning and targeting can support your campaign strategy, see our Guide to Using Google Keyword Planner for Effective Campaigns.

Conclusion

Google Performance Planner is a valuable tool for advertisers looking to maximize the impact of their campaigns. By providing accurate predictions, valuable insights, and streamlined campaign management, this is definitely a tool worth leveraging for any business.