Facebook: We started by focusing on driving in-store traffic and general awareness to all 10 Sweetfin locations using geo-targeted campaigns on both Facebook and Adwords. Once online channels were established, we pivoted to focus on driving more actionable conversions - Finding users most likely to actually place an order online for delivery or in-store pickup.
Google Ads: This channel has continuously focused on general brand awareness campaigns, as well as periodic geo-targeted focuses - IE: Users looking for lunch in high traffic tourist areas like Venice Beach, or 9-5 workers seeking a quick, healthy lunch downtown.