Many independent authors are looking for affordable options for book covers, but it can cost a lot to hire photographers, graphic designers, etc. SelfPubBookCovers offers an attractive, affordable solution. While the brand doesn't have many competitors that offer such an expansive service, there aren't many authors aware of the brand.

Landing Page Design: The platform the original site was designed on is old and not capable of making big changes to the design without sacrificing key structural pieces of the pre-made cover software. We built three new landing pages that were more visually appealing for users who visited the site from ads.

Before: 

https://selfpubbookcovers.com/

After:

https://featured-artists.selfpubbookcovers.com/

https://home.selfpubbookcovers.com/

https://premade-genres.selfpubbookcovers.com/

Paid Social: Broad top-funnel prospecting on Facebook / Instagram using both lookalike and affinity audiences. Those external audiences are then nurtured into a remarking campaign consisting of people who engaged with various aspects of the brand's digital sphere. Creative has a heavy focus on various top-performing book genres such as romance, sci-fi, action, etc.

Paid Search: Prospecting search campaigns focused on broad keywords such as book cover designs, pre-made covers, etc. Nurturing campaigns were in place to catch people searching for branded terms as well as display ads to retarget website visitors on other sites.