In the competitive world of cosmetics, it's not easy to stand out among the crowd. Pinkie Swear not only challenges the definition of "standing out", they also created a brand and product line that do that and then some. Between their fashion-forward styles and their modern product branding, they've taken the finer details of women's fashion and turned it into the centerpiece of what gives individuals their personality. Standing out became more than just a business goal; It's their motto.