Building a Sustainable Subscription Service

Larder Meat Co. is a family ran and owned business that connects farms with the community. They provide fresh, ethically sourced meat subscriptions to the west coast.

The Ask

The brand wanted to explore digital marketing and see if those efforts could help acquire new customers.

The Solution

Paid Search: Top funnel prospecting for terms highly relevant keywords like butcher box, meat delivery, and buy meat online.

Paid Social: Heavy focus on prospecting through both lookalike/affinity audiences. Similar to paid search, there was a heavy focus on creating a sustainable advertising funnel that would simultaneously bring in new users and close the sale with internal users.

Website Development: We transferred their site from WooCommerce to Shopify.