Bringing Accessibility to Quality Denim

Oliver Timsit worked in wholesale & manufacturing for the denim industry for close to a decade. When he started his own company Oliver Logan, he aimed to sell the high quality denim he once manufactured for big brands to retailers at a much lower price point.

The Ask

Oliver Logan came to Slicedbread for assistance in making the shift to retail, knowing they needed more presence in the retail end of the e-commerce space.
There was a need for advertising on Facebook, as well as SEO optimization analysis for the site, in order to enhance conversions to a far more sustainable point. Utilizing tailored audiences & segmentation within ads, combined with a full-scale site audit/SEO fix, we were able to significantly improve their brand awareness, growth & ROAS. 

The Solution

Paid Social: Utilization of dynamic, internal, and external lookalike audiences in a variety of conversion-based campaigns. By targeting previous customers with remarketing campaigns, and new customers with prospecting campaigns, we were able to garner existing and new audiences, both female and male, to sell to the right demographic. Facebook advertising has resulted in over 4x ROAS on average.

Paid Search: Utilization of Branded campaigns, inclusive of keywords relative to the Oliver Logan brand, as well as Shopping campaigns that were tailored to help Google optimize budget / find the most relative audience to buy.

SEO: Complete SEO audit and implementation of updates as needed. Also a full Conversion Optimization analysis & implementation was done. The developmental changes to the site resulted in a significantly enhanced user experience and ease of purchase on Mobile, Tablet, and Desktop.

The Results