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Passing Shopify Events to GTM with Custom Web Pixels
Mon, Dec 02, 24
For those using Google Analytics 4 (GA4) with Google Tag Manager (GTM), tracking specific user actions on Shopify—especially custom events like viewing a collection page—can be challenging. While Shopify’s default tracking setup captures basic e-commerce events, some interactions, like viewing item lists, require additional customization. This guide will explore how...
Continue ReadingGoogle Analytics 4 E-commerce on Shopify
Thu, Aug 10, 23
You’ve probably heard by now that Google is projected to stop supporting Universal Analytics (GA3) starting in July, 2023. Which means that there’s no time like the present to start...
Continue ReadingMake It Searchable: A Hot Tip On Shopify Website Searchability
Mon, Nov 16, 20
You’ve heard it before, and you’ll hear it again. You only get so many seconds of engagement from a potential site visitor before they leave. Understanding the correlation between bounce...
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