Meta already uses a wide variety of AI-based tools, so let’s learn more about this platform and how it operates with AI.

1. Create Meta campaigns using AI:

• Advantage+ catalog ads, or Facebook dynamic ads provide a highly efficient way to reach the right audience at the right time. You can automatically serve relevant product ads to people based on their interests, intent, and actions. Basically, you give Meta control over your catalog and they will serve personalized recommendations for all your products, without manual set-up. So when a user shows interest in an item from your catalog, Meta can dynamically generate a specific ad for that individual.

• Advantage+ shopping campaigns use machine learning to help reach valuable audiences across all Meta apps and services.

• Advantage+ app campaigns use machine learning to help deliver personalized ads to your audience, with less setup on your end.
  
  2. Try Advantage+ Audiences

Instead of rigid constraints, advertisers can suggest audience inputs, allowing the ad system to find additional potential customers outside those suggestions.

The AI system uses data such as:

• Previous conversions 
• Data from Pixel
• Interactions with your ads
  
  3. Using AI at ad level:

• Meta offers the option of text variation, which generates multiple versions of ad text to highlight key points to see what resonates best with your target audience. 

• Background Generation: Advertisers can now create background images from text inputs, enabling quick variations in background visuals and diversification of creative assets.

• Advantage+ Creative is a product that uses AI to help advertisers make changes to your ad creative like adding music, 3D animations, and minor improvements to images and videos. These improvements can include adjusting the contrast and brightness and standard enhancements. 

Further innovations in AI are expected across all Meta apps as they continue to explore the potential of AI-driven campaigns and features.