Baltic Born
Pushing the Limits of Marketing to become #14 on the INC 5000 List.
Leaning into the latest in advertising technology to improve attribution and increase scale, Slicedbread’s work with Baltic Born has been featured in a Google Ads Case Study, Facebook Ads Case Study, and Instagram Ads Case Study.
The Ask
Baltic Born came to Slicedbread in June 2021, looking for a team to dedicate more time and resources into their digital marketing. Since inception in 2016, Baltic Born had quickly grown to $11m in revenue by 2020. With that growth rate, and a direct introduction from the Meta team, Baltic Born brought Slicedbread on to provide experience and expertise at scale.
The Solution
Slicedbread’s initial work focused on strengthening relationships with current Google and Meta channel partners – Allowing us to better utilize betas and new product functionalities in strategic campaigns, and refocus the Meta and Google Ad Channels for next-level scale.
Alongside advertising spend expansion in those platforms, Slicedbread also worked to introduce the brand into TikTok, Pinterest, Criteo, and Snap.
Within each of these channels, we have leaned into new advertising technologies, including:
- Google Ads – New Customer Acquisition for Search
- Google Ads – YouTube Content Creation Beta
- Meta Ads – Facebook Shops
- Meta Ads – Monthly Rolling Conversion Lift Studies
- Instagram Ads – Instagram Sound Collection
- TikTok Ads – TikTok Shops
- TikTok Ads – Display Cards
With both in-channel and cross-channel advertising expansion, Baltic Born has continued to see explosive growth in revenue with business tripling over prior year.
The Result
In 2022, one year in to our partnership, Baltic Born reached #14 on the INC 5000 list, which measures the fastest growing businesses in America, and is currently on track to do $100m in revenue in 2023.
Our work has produced several internal case studies, which have been used as north stars for businesses looking to push the boundaries of their marketing efforts. A few of these can be seen below:
Meta Ads - Facebook Shops
Instagram Ads - Instagram Sound Collection
(https://business.instagram.com/success/baltic-born)
Google Ads - New Customer Acquisition for Search
We Are Slicedbread.