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Google Analytics 4 and the Session Conversion Rate metric
With Universal Analytics, typically we are happy when an average conversion rate across various traffic channels is 2 percent and above. Imagine how surprised I was when I saw the following Google Analytics 4 (GA4) exploration report for one of our clients: The report shows a 10.33 percent conversion rate....
Continue ReadingUsing the User Explorer Report in GA4
This week we’re talking about a particular exploration report within Google Analytics 4 - the User Explorer report. If you're still getting familiar with the platform, here's a guide on upgrading...
Continue ReadingUpgrading to Google Analytics 4
As many of you probably remember, about two years ago, Google announced the launch of its latest analytics tool, Google Analytics 4 (GA4). In this ever-expanding industry, we know that...
Continue ReadingUnderstanding Google Analytics vs. Facebook Reporting
Launching an ad campaign for your business or product is an important first step into the world of digital marketing. But once a campaign is out there, how do you...
Continue ReadingFacebook vs. Google Analytics: Where to Look at for Attribution?
You’re running ads on Facebook (let us manage your Meta ads), you're running ads on Google (yep, we do that, too), you’ve got ads on Spotify and Pandora, and you're tracking...
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