Slicedbread is a digital agency located in sunny Los Angeles, California. We are a unique team that has a simple approach: attract, engage, monetize. Here at Slicedbread, we help our clients develop marketing strategies that drive brand growth. We thrive on the creativity and ingenuity of bright thinkers- like you.

Slicedbread needs a Paid Search/Paid Social Tracking Specialist to join our team to help assist with the rapid growth of our clients. This is a new role for the company, providing the right candidate with a unique opportunity for professional growth and development, while simultaneously making an impact on the future of the business.

Compensation:

Salary, Profit Share, Unlimited Vacations and more!

*Responsibilities and Duties

• Work with the digital marketing team to support the execution of paid digital advertising

• Own tag management across multiple campaigns.

• Implement tracking into various marketing initiatives using Google Tag Manager.

• Identify / optimize conversion touchpoints for use in client campaigns (IE: Call tracking, form tracking, purchase tracking, etc.) with the goal of improving efficiencies within digital campaigns. Inclusive of: Phone call tracking, open field form tracking, purchase event tracking

• Analyze online user behavior, conversion data, customer journey, funnel analysis and multi-channel attribution.

• Stay up to date with the latest paid trends, tools, and best practices with a desire to bring innovative thinking to paid strategies.

• Implement tracking tools to better understand audience behavior and interests

• Placing and verifying pixels to ensure proper campaign tracking and accurate reporting. This includes how to set up and install pixel events.

• Understanding how Product Catalogs work on Facebook and how to ensure tracking is properly reporting

• Experience in implementing Google Analytics and utilizing Google Tag Manager

• Strong knowledge in tracking methods, data layer manipulation, and the transformation and usage of custom JavaScript to Google Tag Manager

• High-level of expertise on Tags implementation and troubleshooting

• Solid knowledge of Google Analytics APIs

• A team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment

*Qualifications and Skills

• Experience with Google Analytics, GTM, Facebook Pixel, Google Ads Tag, Bing UET Tag, LinkedIn Insight Tag, Pinterest Tag, TikTok tracking, etc

• Experience with implementing and understanding conversion tracking

• Bachelor's degree or equivalent experience is required.

• 1-2 years' experience with marketing channels and data.

• In depth knowledge of analytics and reporting.

• Demonstrated knowledge of Google suite of tools (Analytics, Tag Manager, Ad Editor).

Candidate Profile

• Strong understanding of the digital advertising, social media and e-commerce landscape as well as related platforms.

• Excellent organizational skills and the ability to track competing priorities and multiple campaigns and projects.

• Strong critical thinking, analytical, organizational and project management skills

• Stay current on the latest PPC advertising trends, tools

• Knowledge of sales funnels, landing pages, lead generation campaigns

• Ability to work both collaboratively and independently; a self-starter who can take initiative and be responsible for achieving assigned tasks with little oversight.

• Sense of humor, a certain amount of maturity, vision, humility, curiosity and enthusiasm

• Energetic, goal-driven, professional with great work ethic

Other Benefits

• A highly collaborative work environment that takes a team first approach.

• Opportunity to spend 10% of work time on self-directed projects/experiments/etc.

• All qualified applicants must complete an assessment test*