Our challenge was to support the brand through each phase of their lifecycle by creating and executing an all encompassing digital strategy.We were asked to help to build the UAG brand through its infancy, into heavy penetration in the case market, and into maturity. We approached each of these cycles differently and changed the way that each of our marketing efforts interacted with with each other and the client each step of the way.

With UAG, we used digital strategy to employ a variety of services including AdWords advertising, Facebook / Instagram advertising, SEO, Conversion Optimization, and website design and development. In the first two years, we leveraged combinations of these tools to push adoption rates and revenue. As the brand built to a point at which retail channels began to influence our decision making, we worked with UAG to build the brand presence and reach to push offline revenue. At this point the brand is stronger than ever, and we are continuing to utilize the latest and greatest tools as the brand moves into the next stage of its lifecycle.

SEO. Search positioning within a niche market served to accelerate UAG’s rise in the overall cell phone case market. In creating and building momentum for UAG’s organic traffic, we focused first on establishing and maintain a solid core through on-page optimization. We then turned out focus to the injection of “rugged” based keywords in order to capture a male driven market segment. As we begin to show for more and more rugged keywords, we then turned our focus toward broader keyword in order to pull more search volume away from competitor brands. As a result we have been able to maintain a first page average positioning for all terms related to “rugged” cell phone cases, as well as multiple first page rankings for key devices.

Influencer Marketing. We approached influencer marketing for UAG as a means to build the brand presence and to help maintain search positioning. Over the last three years, we have been able to acquire well over 200 brand placements on prominent blogs and Youtube channels.

Google Advertising. The key to AdWords advertising within the cell phone case industry has always been to be first to market with search terms prior to and during device launches. We have consistently created device launch related advertising campaigns and maintained a five times return on advertising during the last three years of our campaigns.

Facebook Advertising. With UAG growing to a power in the marketing with an ever growing digital and retail presence, we use Facebook advertising to drive brand awareness as well as to drive direct revenue. This year alone, we’ve been able to reach 2.5 million users, while maintaining a positive return on ad spend.

Over the life of the UAG brand, we have been able to foster growth and have seen revenue growth in each of the last five years.