The Ask

• Launched in Melbourne Australia in 2017, Impala Rollerskates is bringing back the yesteryears of skate with nostalgic throwbacks to the 70s, 80s & 90s.
• Impala Rollerskates is available globally in store or online in the following countries: Australia, New Zealand, Indonesia, USA, Canada, Europe & Asia.
• Impala Rollerskates came to SB looking to scale their business in the US market as well as increase brand recognition and awareness.

The Solution

• We deployed a strategy that involved extensive Keyword Research and Conversion Optimization for Adwords. 
• On Google Analytics, we analyzed the site’s performance data and consumer behaviour flow to determine our advertising plan of action.
• On Google Adwords, our conversion campaigns are data-driven. We utilized a combination of search, display, video, and shopping campaigns across Google ad networks to maximize revenue.
• Our advertising strategy focuses on increasing search impression share for their Quad and Inline rollerskates.
• Majority of our campaigns are prospecting; looking to increase brand awareness and new acquisition. 
• Adwords advertising has resulted in over 10.3x ROAS on average.

The Results