Milo was started so that home chefs everywhere can take their game to the next level with premium kitchenware from the world's finest factories at a fraction of the cost of retail. Newcomers and pros turn to Milo for dutch ovens and skillets capable of versatile performance that makes cooking easier and food taste better.

The Ask

Milo found early success amongst users familiar with the old school brands, but not excited about their old school price points. Early pushes led to inventory issues, leaving the site as a whole out of stock for a few months early in 2019. Milo came to Slicedbread looking to refine their organic presence and use their highly awaited restock to optimize and expand on their digital presence.

The Solution

SVO - Audit, and optimizations to ensure the site was ready for the influx of traffic from the pending restock.
Paid Search - Initially, a full-funnel set up with branded and dynamic search ads, as well as non-branded and shopping campaigns. Eventually tailored down into Smart Shopping and Branded to allocate more spend to FB prospecting.
Paid Social - Full funnel with external lookalikes, a base internal campaign, and a direct product DPA.