Anchal Project is a nonprofit that designs and collaborates with marginalized women. Empowering female artisans with the creation of eco-friendly textiles and programs that train, employ, and support female artisans who are survivors of sexual slavery, domestic violence, and vulnerable to exploitation.

The Ask

Anchal Project was referred to Slicedbread by a current client after the ios update dropped their Facebook revenue. They hired us to develop their advertising audience and image with conversion campaigns across multiple platforms.

The Solution

Starting all over, we started our strategy by setting up acrruate pixels for tracking and establishing a conversion strategy to begin measuring our work.

Paid Search: Anchal Project was limited to search ads only on their Google grant account.

Paid Social: Create appropriate audiences, affinity marketing, and external lookalike campaigns depending on those audiences. Created campaigns for prospecting depending on interests. Build a dynamic advertising campaign and implement internal conversions initiatives.

The Results