Belle Glos is a distinctive Pinot Noir wine produced from California’s most noteworthy coastal wine-growing regions. Founded by a fifth-generation Napa Valley winemaker, Joe Wagner is continuing his family’s winemaking legacy.

The Ask

Belle Glos came to us in need of a full SEO & Conversion Optimization audit of their website, and a Paid Digital Ad Strategy to consolidate spend into the highest target markets to drive wine case growth (depletion) and sales most efficiently during the 2021 holiday season.

The Solution

Facebook Ads: Through ‘Brand Awareness’ and ‘Video View’ Facebook ad campaigns, we utilized affinity and lookalike audiences to increase awareness, volume, and product demand.
Google Ads: To increase brand awareness and reach consumers in the consideration phase, we utilized YouTube and non-branded search ads to generate volume and determine in-store traffic to affiliate stores.
SEO Audit: We created SEO & Conversion Optimization reports to help increase search engine rankings and improve the user experience.

The Results