Paid Social. Utilization of dynamic, internal, and external lookalike audiences in a variety of conversion-based campaigns. By targeting previous customers with remarketing campaigns, and new customers with prospecting campaigns, we were able to garner existing and new audiences, both female and male, to sell to the right demographic. Facebook advertising has resulted in over 4x ROAS on average.
Paid Search. Utilization of Branded campaigns, inclusive of keywords relative to the Oliver Logan brand, as well as Shopping campaigns that were tailored to help Google optimize budget / find the most relative audience to buy.
SEO. Complete SEO audit and implementation of updates as needed. Also a full Conversion Optimization analysis & implementation was done. The developmental changes to the site resulted in a significantly enhanced user experience and ease of purchase on Mobile, Tablet, and Desktop.