Truewerk began with the belief that they could make today’s workers safer and more comfortable all while looking sharp. They created workwear using modern materials, greater attention to detail, and a stronger connection to the job site.

The Ask

Having grown well organically in their early days, Truewerk came to SB for help accelerating that growth. Average monthly revenue has increased sixfold during our time together, with no signs of slowing down for this direct-to-consumer brand.

The Solution

Paid Social: Having established a baseline of expectations during our first year together, year two has seen massive continued growth through paid social. We’ve utilized deep lookalike data, affinity audiences, and rigorous split testing to continue using Facebook and Instagram as one of the brand's core prospecting channels, continuing to bring new eyes and new industries to the site day after day.

Email Automation: We designed and configured our core strategy for email automation, with a welcome series to bring new users into the fold, abandoned carts to maximize sales, and customer win-back to build loyalty and stay top of mind.

The Results