SVO / Con Ops: Crawling their freshly built website to ensure a good user experience, functionality of the checkout funnel, and overall brand presence.
Facebook Ads: A likes campaign to grow their FB following and provide social proof to new users online just beginning to explore their offerings, as well as a full-funnel of conversion campaigns - From broad affinity-based prospecting, all the way down to direct product remarketing to finish the sale.
Google Ads: Focused here on a brand campaign to continue helping to establish general brand awareness as new users begin exploring their offerings, as well as shopping and selective non-brand campaigns to continuously fill the funnel from the top down, without breaking the bank.