Property Brothers is a Canadian reality television series featuring twin brothers, Drew and Jonathan Scott. The brothers aim to help couples transform properties into their dream homes.

The Ask

The Property Brothers came to Slicedbread in need of a team of Paid Advertising experts to help promote their Emmy-nominated TV show. After being nominated ‘Outstanding Structured Reality Program - 2021’ at the Emmys, we launched a Facebook ads campaign to raise awareness amongst voters.

The Solution

The goal for this 12-day brand awareness campaign was to target Emmy voters in the Los Angeles Metropolitan area in preparation for the upcoming awards season. Utilizing both ‘feed’ and ‘stories’ ad creative, we targeted a range of audiences based on the demographic information available on the Emmys voting committee.

The Results