The Creme-de-la-Creme of Leather Products.

The King Ranch Saddle Shop specializes in creating fine leather goods when you aren’t willing to settle for anything but the highest of quality. They offer everything from saddles, boots and apparel, to home goods, luggage. Their craftsmanship is famous in the South and has been for almost a century. Their brand is rooted in tradition and Southern heritage, and their running W logo is virtually the Nike checkmark of Texas.

The Ask

King Ranch Saddle Shop has found timeless success in the age old business of leatherworking, and we were brought in to bring their long history of tradition into the digital space. Their newest partnership with Lucchese and collaborative launch of a brand new product line on multiple channels was a new frontier for this traditional brand.

The Solution

Adwords Advertising: To compliment the social push, we built out a strong base of branded paid search Google Ad campaigns that tremendously escalated sales and created more value for the brand as a whole, by driving traffic to the website.

Facebook + Instagram Advertising: We utilized a combination of internal, lookalike and interest-based audiences in a variety of conversion and traffic based campaigns. Since there was no social media strategy prior to the onset of our management, we had to start them from scratch and build the momentum across all audiences.

The Results