Creatively Bringing Science and Beauty Together
2046 Print Shop sells a series of posters, t-shirts, hats & other merchandise that showcase the beauty of science, physics & space. 2046's products were created to provide an accessible approach to celebrating the science that created life. 2046's founder Justin Van Genderen's work continues to move through outer space, the quantum realm & into new scientific theories surrounding the world we live in. He eagerly awaits learning & exploring new discoveries through his work.
The Ask
The brand wanted to establish digital advertising channels including Google Ads & Facebook Ads. They hired Slicedbread to develop key advertising audiences + personas. We offered to create more granular marketing campaigns and to execute advertising funnels for Google Ads & Facebook.
The Solution
Facebook Ads: Slicedbread created relevant audiences, affinity & external lookalike campaigns based on those audiences. Interest based prospecting campaigns, internal conversions campaigns & dynamic advertising campaigns were also all created to broaden the paid social strategy.
Google Ads: Slicedbread created Non-Branded as well as Branded campaigns. In addition we also created a Google shopping campaign & search re-marketing audiences.
The Results