Responsive search ads allow you to create an ad that adjusts to display more relevant messages to your customers. When creating a responsive search ad, enter multiple headlines and descriptions. Over time, Google Ads tests various combinations and learns which ones perform best. 

By tailoring your ad’s content to better match potential customers' search terms, responsive search ads can enhance your campaign's performance.

Benefits

Responsive search ads help you: 

• Create flexible campaigns that adapt to different device widths, giving you more space to share your message with potential customers.

• Save time by providing multiple headline and description options, allowing Google Ads to display the most relevant combinations to your audience.

• Tailor your headlines and descriptions based on your customers’ locations, frequent locations, or locations of interest.

• Reach a wider audience with various headline and description options that allow your ads to compete in more auctions and match more search queries.

• Boost ad group performance by attracting more clicks and conversions that your existing text ads may not capture, as responsive search ads help you compete in additional auctions.

Responsive search ads best practices:

• Implement at least one responsive search ad with 'Good' or 'Excellent' Ad Strength per ad group.

• Add at least four unique image assets. Image assets make it easier for people to learn about your business and take action from your search ads by displaying relevant visuals of your products and services.

• Include your business logo and name. 

• Write engaging, authentic ad copy. Create messaging that highlights the benefits for users. Users are more likely to respond to ads that address their needs.

• Connect your headline and description to your keywords. Users tend to engage with ads that seem most relevant to their searches.

• Avoid generic language in your ads and use specific calls to action. Generic calls to action often lead to lower engagement with ads.

• Check your Ad Strength for insights into how users might respond to your ads. Ad Strength offers predictive feedback on how well the assets in your responsive search ad align with characteristics linked to improved performance.

• Review campaign-level asset reports. This report helps you identify which of your assets resonate most with your customers.