We were tasked with expanding the brand's online presence and overall brand footprint through SEO and digital marketing efforts.

We deployed a strategy that involved an initial SEO and Conversion Optimization analysis and implementation followed by Facebook and AdWords advertising.

The SEO and Conversion optimization efforts were focused on decreasing the baseline cost of our advertising, allow us to get the highest potential reach with the lowest potential cost. We then pushed heavily on social media advertising to build the brand steadily at a return that is almost unheard of in the jewelry business.

The results for Nickel and Suede have been phenomenal. From the start of our campaigns, we knew we had something special, and were able to build the brand to new highs quickly. Not only did they return over 2 million dollars directly through the Facebook platform, but we were also instrumental in helping provide the capital for a new brick and mortar store and warehouse.